When using new technology it is essential to understand how the media works for the message to be sent correctly. When movies first came out, the language of cinema had to be learned by both audiences and film makers; events that happen in a film can jump location and time but audiences generally understand the relation between the two events even though it is not how vision works in the real world.
Similarly, new technological media must be learned to be understood. New tech media is moving extremely fast and possibly faster than audiences are able to keep up with. Twitter is generally understood by the public at this point but it took a long time. The trend of Facebook’s impact on the current election cycle, though, was not fully understood at the time, and still really isn’t. The presence social bubbles created by trending topics tailored to interests had a huge impact, often because people weren’t aware that the press they were seeing wasn’t the only press that existed.
This too can be true of so called “fake news”. Older generations aren’t as familiar with how internet sites that publish these sites work i.e. that they can write things that are completely false without ever noting it. In the time of print journalism, if there was a headline it was generally true. This eventually evolved too, however with the creation of tabloids that generated news that was completely false. It was only with time that people learned this and which sources to avoid. Because of this, we have to learn how to “hear” and “see” through these new mediums to understand what experience is meant to be had, and what message is meant to be sent.